CASE STUDY: Automating Support at Scale
How we helped "TechRetail Corp" save $150k/year with AI.
The Challenge
"TechRetail Corp", a growing e-commerce brand, was drowning in customer support tickets. Their team of 5 agents was overwhelmed, leading to 24-hour response times and frustrated customers. Hiring more agents was too expensive and hard to scale during peak seasons.
Key Pain Points:
- High operational costs ($200k/year).
- Slow response times affecting sales.
- Employee burnout from repetitive questions.
The Solution
Blueidealteck designed and deployed a Custom AI Chatbot integrated with their existing CRM. Unlike basic "rule-based" bots, our solution used Natural Language Processing (NLP) to understand context and intent.
Implementation Steps:
- Analysis: Analyzed 6 months of chat logs to identify top 20 recurring queries (Order Status, Returns, Product Specs).
- Training: Trained the AI model on their specific product data and tone of voice.
- Integration: Connected the bot to their Shopify store to provide real-time order updates.
- Handoff Protocol: Configured "Human Handoff" trigger only for complex issues the bot couldn't solve with >90% confidence.
The Results
Within 3 months of launch, the results were transformative. The AI bot now handles 70% of all incoming queries without human intervention. The support team is now happier, focusing only on high-value complex issues.
Most importantly, customer satisfaction scores (CSAT) increased by 40% because answers are now instant, day or night.
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